Showing posts with label CAMRA. Show all posts
Showing posts with label CAMRA. Show all posts

Thursday, August 11, 2011

Canadian CAMRA Studies #1: Fraser Valley CAMRA

Recent debates about the relevance of CAMRA UK gave me pause to muse on Canada's growing number of CAMRA chapters. On the face of it, the original aims of CAMRA do not seem to apply to Canada where there has never been a tradition of cask beer nor any particular threats to it. If Canadian CAMRAs are just Canadian Beer Appreciation Clubs, why not call them that and be done with it? Musings turn into obsessions pretty quick in chez smallbeer…

This is the first in a series of blogs in which I excavate the murky tar-sands of CanCAMRA and emerge, triumphant, with oily fists full of truth.

………

The best place to start seems to be with the most recent chapter in Canada: Fraser Valley CAMRA located east of Vancouver in British Columbia. As far as I can tell, the only chapters in Canada are in British Columbia: Ottawa had one that died, rumours of one in Toronto failed the Google test, and apparently someone absconded with Calgary CAMRAs funds, ending that venture.


I spoke with Vice President Jonny Tyson and communications guru Jason (whose position I regretfully failed to confirm) today to find out what their chapter is all about.  I will be publishing information about what seems to be a thriving beer scene in Fraser Valley on our BeerOnTheRock blog. Right now I'm only interested in the "why CAMRA"? question.

Upon calling Jonny I get the sense my question is already answered, as a familiar London accent meets my ear. It turns out that Jonny's love for cask beer and subsequent interest in CAMRA do indeed stem from a youth spent supping bitter in London pubs — an experience whose virtues were only truly appreciated upon Jonny's arrival in Canada.

"That taste and experience of real ale is something most Canadians don't even know exists. I think it's important to keep that going and to introduce it to people," says Jonny.

Fraser Valley's chapter was started by Mike Victory, Jonny, and a handful of other real ale converts whose passion for good beer was strained by the commute to Vancouver CAMRA meetings and the riches of the urban beer scene. They quickly realized that if they pooled their local member base they could stimulate the local scene and avoid the interminable #YVR traffic jams. Fraser Valley CAMRA was born in January 2011 and has grown from a core of 40 members to around 75 — aiming at 100 by Christmas.

Nice, but what have they achieved?

"Fraser Valley now has regular cask events. We've held two at Kingfishers and there will be one at Billy Miner — their first cask event ever. Kingfishers have given us massive support, they're a real hub for us. Our core members are very active and the scene is responding. The Billy Miner pub used to have one craft beer tap, they're installing something like fifteen now. Mission Springs brewery is supplying casks, Central City sponsor us, and local beer stores are filling up with craft beer."

OK so they love cask ale, but surely an organized Fraser Valley beer collective could have put the same pressure on local pubs and stores. Why borrow the CAMRA epithet?

"Cache. Maybe we could have nudged the scene, but the CAMRA name brings weight. It attracts more members. It's recognizable."

In other words it's a "brand" — a word I'm instinctively hostile toward, but I can see that I need to reconsider my prejudices based on the indisputable good the CAMRA name has done for Fraser Valley. Some of the grumpier Canadian drinkers you find moaning on BeerAdvocate forums about their miserable local scenes would do well to take a leaf out of Fraser Valley's book and get organized — it really can make a dramatic difference.

But when all's said and done, CAMRA UK was born out of historically adverse circumstances. They've even made a film out of it (incidentally the trailer of which features my own local, the Malt Shovel Tavern in Northampton). Isn't it sacrilegious to take a name forged in the fires of social conflict and append it to some beer geeks' unwillingness to select a designated driver to take them to a decent Vancouver boozer? What possible problems face the ostensibly thriving craft beer scene in BC???

"It's true, we don't have the same problems here. BC craft beer sales went up by something like 30% last year. But there are problems… Big brewers are looking to buy out craft breweries, not to mention the tied houses regulations in BC might be abolished. That could get nasty"

Jonny is right. Until now BC has enjoyed some sensible regulations that prevent large breweries from essentially bribing outlets to favour or exclusively stock their products. For anyone who has had the "pleasure" of trying to find a beer at a local hockey game only to find a choice of one or two (shit) beers at extortionate prices — this could be the future of BC watering holes if certain interests get their way. In such a scenario, one could imagine a real need for a dedicated consumer rights movement. I can say with confidence that CAMRA chapters such as Fraser Valley's would be ready-made for exactly those purposes.

Jonny and I end our conversation and I find myself reappraising CanCAMRA. What was hitherto for me an object of affection and mild derision has taken on the unexpected aura of a sleeper cell of underground resistance to potentially hostile forces intent on forcing me to drink Keiths pseudo-IPA. As the recent Vancouver riots have proved: we might as yet have absolutely no reason whatsoever to get miffed about anything at all — but British Columbians look to be more than ready for the ruckus should it eventually turn up. And that's at least in part thanks to CAMRA.



Tuesday, August 2, 2011

CAMRA Obscura

A Victoria CAMRA Member

CAMRA is a hot topic for bloggers right now. People are debating the absence of brewers and types of beer at the Great British Beer Festival, whether CAMRA is at some sort of existential crossroads, and how best to represent good beer now that the "craft movement" has departed from what have traditionally been considered the best brewing practices.

To my knowledge, only two Canada-based beer writers have waded in with any force on what are chiefly British concerns (my excuse is being British; Alan will gatecrash any party whose guests include beer and passion). It is to their credit that no UK folk have told us to fuck off on the basis that it has little to do with us (perhaps they will now I've admitted I'm an imposter). But I have wondered whether it is my business and, frankly, why I care so much.

My wondering has led me to this answer:

Like many, I look for meaning in beer. I'm a sociologist, but also a hormonal marxist who cannot help but seek solidarity with others in my passions and pursuits. Something about the way the North American "craft beer community" (or worse, "movement") is packaged in various social media outlets feels phony and tacky to me. More power to them and no disrespect to the individuals involved, but gestures like the I Am a Craft Beer Drinker video make me cringe inside. I can't identify with it.

I get great satisfaction through companionship and spanning time with local drinkers, brewers and writers here in Victoria. But I also hunger to connect beyond that, which is why at least half of the beer writing I read regularly is about the complicated world of UK beer. Beer culture in North America – like a Hollywood movie – has a neat and knowable history, clear-cut baddies and goodies, and a current feel-good triumphalism. In many ways thrilling yet unengaging. British beer has an enigmatic history, diverse sagas and side-narratives, and complexly-developed protagonists — of whom CAMRA is certainly one. More Mike Leigh than James Cameron.

CAMRA in particular fascinates me. Alan flippantly observed a parallel with the Tea Party — a comment that I found more insightful than perhaps he intended. Like the original Tea Party, CAMRA shares a common tragedy with all insurgent movements: successful revolutionaries often find themselves in the dubious position of becoming establishment conservatives. CAMRA's original struggle — to save cask ale culture from mass-production (which happened to favour kegging beer) — plays a similar role to the American Constitution for modern Tea-Partiers: it offers a stubborn lens on a political landscape whose struggles have shifted considerably, pitching those with many common interests against one another for the sake of antiquated loyalism.

With this in mind, I sit here with my CAMRA Victoria membership card in my hand and experience a bit of a revelation. What has CAMRA in Canada got to do with UK CAMRA? Besides the love of good beer, I can't work out what the affinity could possibly be. There has never been a cask-ale tradition here let alone a threat to it. CAMRA Victoria started well after the early-1980s good beer trend started.  A few internet searches later and I realize that I cannot find any up-to-date references of any CAMRA chapter outside BC (besides some old mentions of CAMRA Ottawa — which seems to be defunct).

Suddenly feeling a chill, I wonder if CAMRA UK even knows about us. Another internet search reveals no links at all! I recall a recent article about an enterprising businessman in China who set up an exact replica of an Apple Store — down to the shelf-fittings and polo-shirt wearing uber-geeks — and sold Apple merchandise for months before being rumbled. Are we imposters? Am I in a cult? Am I part of an underground splinter group with secretive aims to subvert NA craft beer optimism with archaic, esoteric in-fighting? AM I A REPLICANT?

North American beer culture just got interesting for this CAMRA member…

Tuesday, July 19, 2011

Keeping it Real: UK CAMRA vs. BrewDog

A dispute between Scottish brewing provocateurs BrewDog and CAMRA UK — who run the Great British Beer Festival (GBBF) — has ended with BrewDog being denied a spot at this year's GBBF. Working from BrewDog's complaint (I am assuming they accurately portray the issue as I am not aware of a response from CAMRA) the issue boils down to this:

  • CAMRA rules state that all British attendees must supply cask beer; only non-Brits may bring kegs due to difficulties in transporting casks and the fact that many beer styles are not appropriately presented in casks.
  • BrewDog contend that they had achieved an agreement to bring kegs of beer (their preferred method) which was reneged on by CAMRA; BrewDog are now not allowed to attend with kegged beer as their arrangements did not fulfill the terms CAMRA would accept in their agreement. [EDIT: Steve Lamond points out that it was not a renege, BD just didn't meet certain requirements]

Putting aside the issue that CAMRA may or may not have had an agreement with BrewDog to allow an exception in their case [EDIT: and also the fact that the technical reasons BD were refused was their failure to meet contract in terms of payment date and vessel size], I think that this issue represents a fundamental flaw in CAMRA that will certainly undermine its long-term aim to advocate cask beer. Here's why:


My first response was echoed by Pete Brown's tweet: "if the defence is 'We're all about real ale, that's the name," kindly rename the Great British BEER festival". This is obviously correct. Defining "great British Beer" as that solely served in cask is as luddite and arrogant as it is inaccurate. Modern beer producers have refined so many approaches, elevated so many styles to greatness, that I wouldn't be surprised if we see even "craft" rice and corn beers before too long (all right, don't mark my words on that one).

CAMRA's stance on cask beer is clearly linked to their raison d'etre: namely their admirable defence of cask ale from the threat of extinction at the hands of large corporate interests whose production methods and aggressive marketing were rapidly making kegged beer the only viable commercial option.

If you define CAMRA as a defence of cask beer against kegs, then it is wholly understandable why they'd take this precious stance. This explains why so many CAMRA advocates are (possibly reluctantly) supporting the cask-only policy.

But that is not how CAMRA should be defined. What they did, in essence, was protect a form of production and enjoyment that enjoyed wide appeal from powerful organizations and a commercial movement that was attempting to redefine "good" beer, and to unfairly marginalize other forms of production.

Kind of like what CAMRA are doing now by excluding kegged beer from the GBBF.

CAMRA began as a reactionary organization with noble aims, many of which persist to this day. Unfortunately, CAMRA now resembles a protectionist organization clinging to an outmoded hierarchical dogma that is doing its utmost to live up to the out-of-touch dinosaur clichés it has been (mostly unfairly) tarnished with since the 70s. Its "not in our backyard" decision to allow Euro breweries to bring kegs, but deny Brits the same privilege — makes CAMRA look like a possessive husband, dragging his long-suffering wife to a strip-club while forcing her to wear dungarees and a raincoat.

Surely all they will achieve is to alienate drinkers who recognize the inherent quality of kegged beers such as BrewDog and who wonder why the resurgent "real ale" has become our sole revered product. This, in turn, risks a backlash against cask ale and CAMRA itself — potentially undoing much of the good will toward 'real ale' that has been achieved over the last three decades.

The obvious solution to this miserable state of affairs is to either rename the festival to the Great British Cask Beer (or 'real ale') Festival, or to allow kegged beers into the GBBF — perhaps on a system that allocates a certain amount of space to casks and a certain amount to kegs. There seems to me no good reason why a quality assessment board cannot allocate space based on the merits of beer regardless of whether it is kegged or casked.

I am glad that the Canadian branch of CAMRA of which I am a member is more of general beer appreciation club that works to promote good beer in all its forms.

EDIT:
commenter one points out key points I missed. I concede that I interpreted BD's complaint rather quickly. However, the overarching point of the post is that favouring cask ale in context of Great British "Beer" Festival is the main problem. It is inaccurate and prejudicial and particularly difficult for newer drinkers to understand.

Thursday, January 13, 2011

Kidnapped by CAMRA

I went to my first CAMRA meeting on Tuesday. I've always been vaguely opposed to the organization. Not for any mature, rational reason, of course. But because I used to read the "Real Ale Twats" Viz comic strip, and because Pete Brown's observations of his local CAMRA members portray them every bit as arrogant and anally-retentive as the comic.

This blogging lark has brought me into contact with many a member of Victoria's CAMRA and I've found them all to be disappointingly pleasant and fun. I suppose that some CAMRA chapters defined themselves during some real struggles with the imminent death of cask ale, and are rightly very proud of their successful revival of the craft. But pride sours into self-importance in many of us, which probably explains Brown's anecdotes of deplorable CAMRA capes.

CAMRA Victoria is no stranger to success. Constant campaigning and promotion has  certainly contributed to the thriving cask scene on the island. But our chapter comes across as a much more easy-going club for beer-lovers, providing a passable excuse for board members to duck out of the house once a month and get plastered in the name of a good cause. I'm all for that.

I attended the Victoria Annual General Meeting mostly in the capacity of a wannabe journalist, hoping to score a story for our BeerOnTheRock website or our monthly Monday Magazine article. I also suspected (correctly) that, seeing as it was hosted at Swan's, there'd be a free beer or two in it for me. Little did I know how the evening would end...

I sat with maybe 40-50 jocular CAMRA members, including Dave and a handful of other beer friends, and watched the yearly report and election of board members with interest. It was nice when President Glen Stusek gave us props for our blog and Monday article. I sat there with a pseudo air of journalistic objectivity, but I found myself getting into it. The talkers were charming, the mood was great, and that Swans Yuletide Ale was going down very well indeed.

After the first round of presentations, we were given a ten minute break that warped into twenty-five minutes of swift drinking and talking with home brewers, brewery reps, and flirtatious septuagenarians. We got a lot of interest for Ian's proposed Vancouver Island beer tour. Armed with a Swans Extra IPA each Dave and I sat down for the membership vote.

CAMRA's membership in Victoria is up to the high 200s — which is fairly impressive for a city of our size, and marks a steady increase. That said, as the voting progressed it became apparent that a few members had stepped down after long periods on the board, and there were one or two positions left to be filled. "How are CAMRA going to pull this one off?" I thought, as the president repeatedly appealed for someone to step forward as Secretary. But soon enough someone volunteered. I'm not sure he'd operated a computer before, but raised his glass with confidence and the crowd roared their approval.

After a few more votes, they were calling for Directors-at-Large — the final positions needing to be filled. Dave, who had been out drinking for a good two hours longer than I, told me to nominate him. Drunker than I realized I was, I shouted "Dave!" — possibly before the president had finished asking for votes. Dave was hilariously voted in.

I rocked back in my chair and laughed a bit. How had Dave got himself into this mess? I thought. I drained my IPA and heard my name being called out. I was being asked to be a Director-at-Large as well. It was flattering, but I have my journalistic integrity to think about. So of course, I declined gracefully. Besides, I have no idea what a Director-at-Large actually is.

Somewhere inside me the booze-fueled self-destruction pixie shouted "fuck it".
"I'll do it!" I heard myself say.
They voted me in.
I'm officially a twat.

I suppose I had better get a membership now.

A twat

Monday, April 12, 2010

Driftwood Interview Part 2: North American Brewing and Beer for Breakfast

In this second installation of my recent interview with Jason Meyer and Kevin Hearsum at the Driftwood Brewery in Victoria, BC, we discuss the North American brewing scene, CAMRA activities in Victoria, and the wild drinking habits of a brewer.

Our pints finished, Driftwood's Jason gives me a mini-tour of the brewery. There's a grist mill, grist hydrater, mash tun, jacketed kettle, and several other machines with supernatural qualities I do not understand. At the heart of the brewery are two fermenters — one for clean-yeast beer and one for Belgian. Jason and Kevin tell me that the Belgian beers (White Bark and Farmhand) take a lot more work, not least because they tend to yield a lot more sulphur which requires additional time to ferment out.

I ask if other, wilder yeast-based beers could be on the cards? Jason nervously suggests that he could use the regular fermenters, or he could always use the home-brew setup. Jason indicates his home-brew kit — 30 feet off the ground on a pallet. "Most of the Driftwood beers were worked out on that thing. If we were to do anything experimental we'd fire up the home-brew again".
- Speaking of experimental...the North American brew-scene is often renowned for its innovation, is this justified?
JM: Well...in my opinion, the North American craft-brew scene was started by the New Albion Brewery in North California in the 1980s. They were inspired by a trip to England, and they brought all their equipment over from England and brewed English beer. But some time in the 1990s they found their own voice — and I include us in that, as we're all part of the same culture. We started using more citrusy north-western hops, mixing ingredients, brewing unique stuff. It's not that it's "better", but we do stuff in North America that a German brewery would just never do.

- Aside from being daring, what else sets NA brewers apart from Europeans?
JM: "Daring" is a nice way to put it. Let me see...there's a celebratory culture about the NA scene. You could generalize Europe in terms of well-established approaches, it's steeped in brewing history. They are fiercely proud of it, the Belgians, English and Germans. But it's like an old comfortable pair of jeans. It's good, but it just "is". They don't have the equivalent of the Great American Beer Festival over there, where everyone's like "woo-hoo check US". That self-celebration is unique.

- It seems to me that folklore and mystique play a great part in the NA beer-scene. Certain beers develop an almost cult-like status, and people expend a lot of effort and money to acquire them.
JM: You always want what you can't have. A lot of these beers that seem unobtainable are not. Word of mouth, the zeitgeist, shrewd marketing, quality of the beer — where the smokiness of those ideas come together produces the cult status. There is that element, but truth is if you do not have a modicum of good distribution you're done. Unless you're super small.
KH: Recently a few artisan foody places came specifically looking for our product, and we are proud of it. But we're also aware that some places want to be able to say "we've got the Driftwood!"

The Driftwood guys' comments make me reflect on the English beer scene. As a Brit, I am aware of the ongoing fight to rescue the image of craft beer from the arena of the "old fart". In contrast — from my experience working at the liquor store — BC craft beer drinkers seem to enjoy the aura of the young and informed: beers like Driftwood and Phillips are very much hipster-hooch. So as craft beer continues its recession-defying growth in popularity in North America, I wonder what challenges beer industry advocates in Canada and the US are facing:

- The BC craft beer industry is thriving, so what does the Victoria chapter of CAMRA actually do?
JM: Well...we're paid-up members of CAMRA Victoria and BC. They've disassociated themselves from the stodgy, "old dude" issues brewers face in Britain. They're more a set of general beer advocates, looking out for the industry. But they're still concerned with measures and prices. When we're putting together a CAMRA meeting, the biggest questions are always "Where do we meet? How much does a pint cost there? Is it a real pint?" For the record (Jason indicates his empty Driftwood-branded pint glass) we do twenty ounces!

- Drinking must be part of your job, how much do you drink?
JM: We make a point of having a pint or two after a shift. Sometimes we have a bit of "sensory" first thing in the morning, believe it or not...

- Does it ruin social drinking for you?
JM: Oh, not at all. Social drinking is very much detached from the kind of appraisal drinking we do here.

- So you still go out and drink a lot of other people's beers?
JM: Oh fuck yeah. And that's why we do so many seasonals. We assume our customers are drinkers like us and they want new stuff. I sure as shit don't drink the same thing every day. Kevin went down to Portland recently and came back with a couple of boxes of great new stuff, I'd have been mad if he hadn't!
The final part of this interview will be published soon