Tuesday, April 27, 2010

Canadian Craft-Brew Stats: Not Sophisticated

The CBC recently commented on the decline of the beer market share in Canada as evidence that "Canadian palates — at least when it comes to alcohol — are becoming somewhat more sophisticated." The inference that wine drinkers are more sophisticated is pilsner off a mallard's back to most craft-brew drinkers. My problem with the report is that the stats are too vague to draw these types of conclusions.

Perhaps it's no coincidence that the root of the word "sophisticated" is "sophistry" — meaning deceitful or misleading.

I used my university library account to get the raw Statistics Canada data (which they'd charge you $3 a pop for otherwise). Turns out no analysis is done on the types of beer or wine that are bought. The changing sales data could be explained by falls in macro-brew sales, coupled with an explosion in the market for Yellow Tail and cheap Euro-zone Vodka imports. Craft beer purchases might be rocketing. We just don't know.

I suppose the real point is that we don't have readily-available data on the craft-brew industry in Canada. The US Brewers Association does a good job of publicizing craft beer sales south-of-the-border — and they posted a 7% year-on-year volume increase in 2009. It's possible Canadian craft beer is doing just as well, but I can't find a single reference on the equivalent Brewers Association of Canada website. Their fancy brochure just breaks down provincial beer sales by can, draft and bottle.

It could be I just don't know where to look, in which case I'd appreciate a pointer. But otherwise, how about some craft-brew industry stats, Canada?


  1. The wine drinkers clip was pure hilarity.

  2. You gotta love those old British comedies. I watched a lot of Ab Fab with my mother. Only Fools and Horses had it moments too.

    The US brewers associations have records of how much each brewery makes. It's actually ran by craft brewers. Our brewers association is ran by the big guys and most of the rest aren't craft brewers. Microbreweries, yes. Craft, hell no.

    What Canada needs is a real representation of her craft breweries. BC has the Craft Brewers Association of British Columbia, but they don't seem to do anything. Rick Green is the executive director, but he is going to Asia on some business venture. True representation is needed.

  3. I absolutely adore reading your blog posts, the variety of writing is smashing.

    This blog as usual was educational, I have had to bookmark your site and subscribe to your feed in i feed.

    Your theme looks lovely.Thanks for sharing.

    Share Market Tips

  4. Hey, very nice site. I came across this on Google, and I am stoked that I did. I will definately be coming back here more often. Wish I could add to the conversation and bring a bit more to the table, but am just taking in as much info as I can at the moment.

    Thank You
    trading tips

  5. It was a awe-inspiring post and it has a significant meaning and thanks for sharing the information.Would love to read your next post too......



    Commodity Market

  6. Excellent and informative tips.I like your post and it really gives an outstanding idea that is very helpful for all the people on web.
    mcx tips

  7. I like the helpful info you provide in your articles. I'll bookmark your blog and check again here regularly. I am quite sure I will learn many new stuff right here! Best of luck for the next!

    My webpage easy diets that work
    Also see my webpage - diets that work

  8. Also, we need to determine the rounds of the quiz according to it.

    Popular prizes include sports tickets, cash and vouchers for drinks, food - and dollars off
    of tabs. The food is decent and the drink specials on Tuesdays include $2.

    Review my web page Pub Quiz austin

  9. The decor on the inside of the restaurant is absolutely
    beautiful. Popular prizes include sports tickets, cash and vouchers for drinks, food - and
    dollars off of tabs. Theme Format: It is almost like standard format of the pub quiz.

    my webpage; free quiz answer sheets

  10. If your tween is into paint-ball you can take everyone to play paint-ball.
    I've played Nancy Drew for years and even her saccharine personality is more 3D than Lindsay or 'Linds') as she calls herself. At each house you have the hostess serve something small to eat, and host a small game.

    My web page :: anti virus

  11. Upon returning to the starting line, the first player
    must pass the sugar cube to the next teammate in line and so on.
    I won't spoil your surprises and give away any more details. I hope you have fun planing a birthday party for your tween, I hope my birthday party ideas for tween's
    helped you.

    Have a look at my web-site - williams sonoma